Banal Banter
This applies to the blogosphere, too. This also explains why certain female acquaintances annoy me so much.
According to a survey of more than 2,000 adults, almost two-thirds of us admit to indulging in shallow chit-chat at the expense of weighty dialogue - even though we secretly long for more meaningful exchanges.
...
We can't exchange thoughts and opinions reflectively when we're in a hurry and so we resort to banal banter,' said Carter, who has published more than 20 books and 100 papers on different aspects of spoken language. 'We have got used to chatter and have stopped making the effort to reach any more significant conversational depth.'
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